This was - in summary - our specifications. To make the pictogram, this drawing that acts as a visual stimulus, understandable regardless of the language of the target audience, we worked on the concept of immediate and universal perception, proposing a design that is easily intelligible and, consequently, purely informative.
For the created pictograms, that explain which behavior to adopt in a very specific and often complex scenario, we have designed the simplest in each case. We also wanted to make this administrative language as Swiss as possible and we deliberated on a "Swiss-made" design, in reference to Switzerland's reputation in the field of iconic design. A sleek design, maximally simplified, that ultimately has a specific aesthetic.