To show the reality of the profession of police-work, in its human dimension, the Workshop sought to represent the everyday life of the police officer through the image - the snapshot -, in all its spontaneity. First, the police officer (both women and men) takes a picture of themselves with their phone, then we find them on the job, without any feeling of staging. This image, "caught on the spot", is the main element of the posters of the recruitment campaign.
Published on social networks, particularly Instagram, the communication strategy makes it possible to follow police throughout the year, through the various photos they take of their activities, always in action. A mosaic of images that people can interact with.
Beyond its purely graphic aspect, this work for the Vaud police highlights the ability of the Workshop to design and develop a strategy, serving a specific need in communication.