Holyweed

2017

Holyweed is a company that was created in Geneva in 2017, with the aim of producing an all-natural cannabis, in a responsible and artisanal manner.

Mandate

Create the graphic identity of the brand, via a logo, a branding and a packaging, invented from scratch. Ensure the artistic direction of the films posted on the website holyweed.ch

Challenge

Offer a brand image that synthesizes both a pioneering spirit, a healthy product, and a concern for organic, responsible agriculture, and that positions Holyweed as the reference for legal cannabis. To focus visual communication on sensations (well-being generated by the product), spirit (use of a "simple" and entirely artisanal product), and values (use of responsible agriculture).

Sleep Tight

Make Love

Party Time

Wellness

"The visual identity we created for Holyweed represents a form of minimalism - but with a strong identity - easily identifiable and recognizable."

Design

The original idea was to embody the particular spirit of the brand in the branding of its products. We have thought to create a visual identity based on the purest design possible. We sought an identity that positions Holyweed as the leader in premium relaxation, with a pure, healthy mind.

And through the visual codes that we created, we wanted to meet the expectations of Holyweed customers; namely, an informed public who are attentive to what they consume, for the well-being that is provided to them, their health, and the health of the planet. We then applied this basic identity to the brand's entire range of products.

© holyweed.ch

© holyweed.ch

Creation

The Holyweed logo we created is sober and elegant, in two lines. The graphic elements that are presented on the packaging are inspired by the world of the imagination.

The packaging was designed using the pristine and pure color of white, for a sense of health, enabling organic farming requirements to resonate with the epicurean spirit. A distinctive, discreet color differentiates each product. The visual identity we created for Holyweed represents a form of minimalism - but with a strong identity - easily identifiable and recognizable.