The original idea was to embody the particular spirit of the brand in the branding of its products. We have thought to create a visual identity based on the purest design possible. We sought an identity that positions Holyweed as the leader in premium relaxation, with a pure, healthy mind.
And through the visual codes that we created, we wanted to meet the expectations of Holyweed customers; namely, an informed public who are attentive to what they consume, for the well-being that is provided to them, their health, and the health of the planet. We then applied this basic identity to the brand's entire range of products.