Our work followed the same creative approach as the brand itself: namely, making something new from existing elements.
We created a distinct identity by bringing together the words CREATION and COUTURE and choosing the Futura font for its geometric character and Swiss-inspired origins. The logo is thus the result of two discrete unifications. The first is the superimposition of the two words, which is then cut as it would be in tailoring. Simple in the extreme, the identity is sufficiently neutral to be used easily with colored backgrounds.