the Workshop

the Workshop is a design agency based in Geneva. We change the way people see you and make them want to know you. In print, digitally, or with any other media you wish.

the Workshop has a philosophy: graphic communication should always make people want to know more about the subject it addresses. It’s a question of culture and understanding. We create concepts and designs that forge a strong link between the individuals who generate the dialog and a desire to be part of it.

the Workshop acts at the interface between three different cultures – rock, contemporary art and graphic communication – bringing them together in its approach to visual communication.

The agency

Alexandre Pugin

Founder, Creative Director

Graduate in visual communication from the École des Arts Appliqués (School of Applied Arts), with a Swiss Federal Diploma obtained while an apprentice, followed by university matriculation qualification.

Raised and educated in Switzerland and the US, perfectly bilingual. A creative spirit, with an outstanding sense of context and audience. An instinct for striking a balance between commercial and cultural design issues. A conceptual intellect that enables him to take on projects in all their many dimensions.

A compelling blend of warmth and rationalism makes him the ideal partner for clear-sighted, all-inclusive collaboration. Champion of a design approach packed with on-topic inspirational meaning.

Raphaël Pasquali

Founder, Managing Director

Graduate in visual communication from the École des Arts Appliqués (School of Applied Arts). Independent, in every sense of the term, since completing his studies.

An ability to speak less and act more, with an acute awareness of economy in all the projects he takes on. Passionate about production, with a high level of expertise on paper types and printing. An all-encompassing vision, from creation to delivery.

Crazy about details and perfect finishing. Cultivates the exchange of ideas, joint projects and friendships with innovative exponents in the communication sector.

Lafko Heufemann


Lafko Heufemann
Senior Graphic Designer

Graduate in visual communication from the École des Arts Appliqués (School of Applied Arts), with a Swiss Federal Diploma obtained while an apprentice, followed by university matriculation qualification.

Florian Moix


Florian Moix
Graphic Designer

Graduate in visual communication from the École Cantonale d'Art du Valais (School of Arts), with a Swiss Federal Diploma obtained while an apprentice, followed by university matriculation qualification.

Arthur Chauvin


Arthur Chauvin
Graphic Designer

In formation at the École des Arts Appliqués (School of Applied Arts) in Geneva.

Adrien Leemans


Adrien Leemans
Account Manager

Graduate in Management from the University of Geneva. Also owns a certificate of Digital Marketing from the Soprotec Institute.

Sofia Ziani


Sofia Ziani
Digital Manager

Graduate in Marketing Management from the school ESG Paris. Also acquired a license of senior technician in Management of commercial units from the ICFA Bordeaux.

Laïla Qarbal


Laïla Qarbal
Junior Graphic Designer

Graduate in graphic design from the Academy of Digital Arts at the school Friends of Design. Also owns a graduate's degree in interior design from the École de Condé (Condé School) in Paris.

Noémie Sermet


Noémie Sermet
Graphic Designer Trainee

Graduate in visual communication from the École des Arts Appliqués (School of Applied Arts), with a Swiss Federal Diploma obtained while an apprentice, followed by university matriculation qualification.

Kim Holdener


Kim Holdener
Graphic Designer Apprentice

In formation at the École des Arts Appliqués (School of Applied Arts) in Geneva.

Awards and accolades since The Workshop was founded in 2011

  • GRAND 2017 — Geneva – Edition, Fondation Gandur pour l'Art 2014–2016
  • ADC 2015 — Zurich – national award – design category — GOLD (first agency in French-speaking Switzerland to win an award for 10 years)
  • ADC 2015 — Zurich – national award – creative media category — BRONZE
  • ESSENCE BEST OF SWISS GRAPHIC DESIGN 2015 — Zurich – national award – design category – Electron Festival, Bronze
  • GRAND 2014 — Geneva – Affichage culturel (cultural posters), Electron Festival 2014
  • GRAND 2014 — Geneva – Outdoor Guerilla, Electron Festival 2014